Mobile Marketing

Mobile marketing is transforming the way businesses communicate with their customers. Whether you want to drive more customers to your business, increase brand awareness, create additional revenue streams, improve customer retention or encourage more consumer participation, BlackWire Marketing can show you how easy it is to get started using these powerful tools. Mobile Marketing strategies include the use of these technologies:


What is Text Message Marketing?

Text message marketing is the idea of capturing your customers' mobile numbers (in exchange for something for free or discounted) so you can alert them of events and other offers.

98% of people who receive a text message WILL open the text within 1-5 minutes? That's a huge conversion rate. Email and direct mail have conversion rates of 1-4%. Market researchers have discovered that those who receive a text message will use the coupon and/or offer 20 times more than a printed coupon. If almost 100% of the people you send promotions to via text will convert, that's a lot more business than sending out emails or postcards AND it's environmentally responsible.

 



You can have an opt-in form on your site just like the one below.

Having a form like this is just one way of capturing mobile phone numbers to send coupons, alerts and offers.


How Does It Work?

The key with text message marketing is to create an offer that is so irresistible that your customers must text to the number to get what they want. Let's say you own a pizza restaurant. If you started posting on your table tents, billboards, menus and repeating in your radio ads (for example) "Text: FREE SLICE to this Number: 72727 and Get a Free Slice with One Purchase of an Appetizer" you can then start generating the mobile numbers of your potential customers.

What would you do with all those mobile numbers? Send them coupons, videos, discounts, event invitations, whatever you can think of (64% of web surfing is now done on a Smartphone) and you can alert your customers of what's going on in your business on the devices they are already using: mobile phones. Sending your ads and coupons directly to your customer base will create more business for you. Research also shows that 67% of people using mobile phones actually want to be alerted of offers, promos, events, coupons, and appointments.
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What is Mobile Capture/Follow-up?

When short code marketing is used the result is mobile capture. The whole idea behind short code marketing is to capture mobile leads to follow- up with. If you own a restaurant or salon it's a great idea to capture the mobile numbers of your customers and potential customers via short code marketing so that you can alert your list of your upcoming events, offers, coupons (and more) in order to increase revenue.


What are Mobile Coupons?

Mobile coupons are offers for free or discounted mechandise or services. Mobile Coupons can be one of the many things sent to a list. Once mobile numbers have been captured via short code marketing, follow-up must occur. One of the things used in order to increase revenue and establish good relationship with the list is to follow-up with coupons and other offers.



What is SMS Service?

Short Message Service (SMS) is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices. SMS text messaging is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers. The term SMS is used as a synonym for all types of short text messaging as well as the user activity itself in many parts of the world.


What is Short Code Marketing?

Short code marketing is the act of using a short code such as a single word (or very few words) to capture leads via text messaging. An example of this is: "Text 'FREE TACO' to 7-2727 to Receive One Free Taco with the Purchase of a Drink". Many companies reach out to their customers this way in order to increase revenue. Increased revenue occurs when there is a rather large list of mobile numbers to promote to. This kind of marketing is done on table tents, billboard ads, radio and tv ads, and more. Short code marketing is used to begin the process of creating a large "list" to market to.

Mobile Marketing

SMS Services
Short Code Marketing
Text Message Marketing
Appointment Reminders
Mobile Capture/Follow-Up
Mobile Coupons
QR Codes
Mobile Business Cards (mCards)
Custom Marketing Solutions

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Web Development

Web Design
Mobile Websites
Smartphone Apps
Web Hosting
Domains/DNS
Web Video Production
Digital Products
Web Programming

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SEO/Social Media

Search Engine Optimization
Social Network Marketing
On Site SEO Repair
Search Marketing
Google Places Page
Content Development
Keyword Market Research


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We Can Help

When it comes to Internet Marketing....

 

We have become experts in our field. While mobile marketing is still new, we have been developing web solutions, designing websites and creating web media since 1996.

Let our expertise solve any problms you might have when it comes to using technology and the Internet for your business. We can also show you how to expolit the latest techniques and stay ahead of your competition.

 

 

 

Where We Are

Creating a custom marketing solution for your business is what we do best. Every business is different - and we can provide you with the information and consultation you need to maximize this trend.

Contact us today with your questions.

BlackWire Marketing, LLC
220 E 11th Ave - Suite 1
Eugene, OR 97401
541-343-3653
1-888-632-WIRE

Have Questions About Using Technlogy to Market Your Business?

 

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